Updated : August 1, 2022 2 mins read
Updated : August 1, 2022 2 mins read
We have worked directly with young carers from armed forces and veteran families to co-develop an awareness-raising campaign.
It’s about exploring creative ways to raise general awareness of what life is like as a young carer from an armed forces or veteran family today. It’s also about helping young people, who may not realise that they are young carers, to realise that there’s support available from Forces Children Scotland and Fife Young Carers.
Forces Children Scotland worked in partnership with Fife Young Carers to bring a group of young carers together for a series of development sessions to consider their target audience and campaign messaging.
Having explored the possibilities, the group felt the best way to reach their target audience was through a poster and social media-led campaign across Fife.
Having completed all this excellent work, the group developed two separate posters – a cartoon-focused one for primary school children and a photography-led alternative for older young people at secondary school.
Our working group have put QR codes on their secondary school poster to help young carers, teachers and general audiences access further information as quickly as possible through their mobile phones.
The group worked with Bluestar Streaming to co-develop short videos for social media, which focus on sharing their personal stories, their hopes for the project, why this campaign is important and to issue a call to peers to reach out for support.
Our young people launched their posters in primary and secondary schools across Fife during Young Carers Week, who ran a series of sponsored social media campaigns in support of their initiative to maximise reach and engagement.
In this video, Gracie-Jo, Erin and heather describe the day-to-day routines as young carers from armed forces and veteran families.
We want to push our campaign further!
Help us reach and support greater numbers of young carers from armed forces and veteran families across Scotland.
If you work in schools or a community setting, please download our posters and put them up on your noticeboards, promote via email or share on social media.
Email us for further information