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Updated : August 1, 2022 2 mins read

Listen Up! Project

Updated : August 1, 2022 2 mins read

We are working directly with young people to co-produce a ground-breaking multimedia campaign.

What’s the campaign about?

Forces Children Scotland has received funding from the Paul Hamlyn Foundation and ABF: The Soldiers Charity to work with young people from armed forces and veteran families to co-develop a ground-breaking multimedia campaign.

The campaign aims to bring young people together to share lived experience and come up with creative concepts to develop a series of short videos to help civilian audiences to better understand what it’s like to be a forces child today.

It’s about much more than creativity; it’s about helping young people develop new skills, build confidence and forge new friendships through shared experience.

What’s the need for the campaign?

Many young people have told Forces Children Scotland that they feel like a seldom-heard group and that their lived experience, and how this can affect the lives they lead are simply not on the radar of civilian audiences.

The campaign will focus on making big changes to becoming a veteran family; an experience most young people from armed forces families will encounter, which can present lots of different challenges.

Young people worked with the charity and Effervescent UK to creatively explore how they communicate what it’s like to make big changes through a series of short videos to amplify lived experience louder than ever before.

It is hoped the campaign will help civilian audiences, like civilian classmates, educators and professionals, to enhance understanding and empathy in order to make things a little easier for young people to adapt to making big changes.

How will the campaign be developed?

Forces Children Scotland is committed to embedding co-production at the heart of everything it does, which means it works directly with young people to co-develop our projects, services and campaigns.

We brought a group of young people from across Scotland together for an immersive residential at Edinburgh Napier University to share lived experience and participate in creative workshops to find the all-important creative spark.

Since then, we have come together over Zoom to refine our creative spark, and to co-develop specific themes, film scripts, messaging and much more.

When will the campaign launch?

Having completed all our hard work, we have started the exciting process of filming our short campaign videos, and we expect to launch them in April 2023.

We will keep you updated as our launch plans progress; if you would like to know more in the meantime, please get in touch via the button below. 

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